How To: Find Leads

Leads are integral to your business.  As one very eloquent person put it to me recently: If you want to earn minimum wage, based on a 40 hour week.  That’s £5.80 x 40 x 52 = £12064 per year. Let’s say your hourly rate is £20/hour and the average billing per client is £300 and […]

How to turn website visitors into customers – part 2

conversion optimisation newsletter signup example

Final part of conversion rate optimisation techniques to get more customers from your website visitors. In conversion rate optimisation part 1 we saw how we needed a clear goal and outcome from each of our web pages, where the visible ‘above the fold’ part of the page is the most critical. Working backwards from the […]

How to turn website visitors into customers – conversion rate optimisation

conversion optimisation opportunity

“Hello, I’ve just been looking at your website and I’m interested in…” Do you long for more conversations like that in your quest to get more customers? As expert PAs I’m sure you wish for more opportunities to discuss your services with your website visitors. If only you could explain how you can save them […]

Early Xmas Pressie – SVA Inspiration!

Before we wind down for Christmas, let’s get a plan in place for the New Year!  Introducing the Society Of Virtual Assistants Inspiration Sheet… Print it out, put it on your wall, and when you come back after the holidays, use it to get your butt in gear and your business moving forward. SVA Inspiration […]

December Marketing

Dreading the Xmas slump which affects almost all virtual assistants?  Kill the dead time by heading it off at the pass – and avoid the big hole in your cashflow come January!

Boost your Company Profile via Google Places

There are many ways that a small business can raise the profile of their company website.  Some will invest both time and money in a Google AdWords campaign, some will employ an external consultant, but the majority will either undertake their own SEO activities or will simply not bother.

To Niche or Not To Niche!

These days, everyone seems to be an expert.  The dictionary definition is: Expert: a person who has special skill or knowledge in some particular field; specialist; authority. But it seems to be bandied about at the drop of a hat, especially in the online community.  I am not, and have never claimed to be, an […]