Here are five ideas which you can work on today – Marketing Friday – to get more business next week!
- Say thank you. A range of nice presents are available to customise with your logo and also say thank you for their custom.
- Remember it’s 10 times easier and 16 times cheaper to keep an existing customer than to find a new one. Concentrate on delighting your existing customers, selling to them more often and in greater quantities.
- Make the process of using you as easy as possible for clients. Introduce a standard procedure when signing up new clients.
- Try to automate as much of the payment process as possible by using standing Orders or prepayment via Paypal for example (most banks won’t offer merchant banking to a new VA business straight away so credit cards and direct debits are not available).
- Offer a special seasonal service – e.g. holiday call answering / off site temping / Christmas card mailing.