Expert fractional Assistants, embedded in how you work. Upsource connects ambitious leaders and growing businesses with Assistants, EA, and operational support, so you can scale without the overhead of hiring.

We are human-first, tech-enabled, and built for the long term.

Upsource was founded in 2020 by Caroline Marshall, a former PA and Executive Assistant with fifteen years embedded in the world of business support. We deeply understand the Assistant role, what leaders need and that kind of admin and operational infrastructure that keeps a business moving forward.
We partner with your business on What started as a solo operation during the pandemic has grown into one of the UK’s most recognised Virtual Assistant agencies offering strategic, high-calibre administrative support.

We are a multi-award winning team of 40+ expert fractional Assistants working in long-term partnership with ambitious SMEs across the UK.
Upsource doesn’t place Assistants and step back. Our Assistants are deeply integrated, understanding how a business works, where the gaps are, and what needs to happen for a leader to operate at their best. As a client, you won’t simply get admin support, you’ll get a partner truly invested in what you’re building. All without the overhead, risk or commitment of hiring.