I’m Paula, Irish-born, Cheltenham-based, neurodivergent, and allergic to anything beige or corporate.

I support creative small business owners — coaches, makers, tattoo artists, hospitality — who are brilliant at what they do and drowning in everything behind it. Admin, operations, content: the stuff that keeps a business running but never gets its own to-do list.

Big vision, chaotic systems, warm humans. I’m not here to be your PA in a suit — I’m here to be the collaborator who actually gets it, because I’ve built my own business the same messy, real way.

No boring corporate vibes here. I’ve got you, boo.