Part 2: What’s in a name? Caroline’s horror story
Back in 2004 when I set up I scouted around for a memorable name that described what I did. I spent weeks toying with descriptions of what I did, job titles, colours, positive words, a thesaurus full of “online” variations, and I tried them all in different combinations to come up with a company name. […]
Part 1: What’s in a name?
“That which we call a rose By any other name would smell as sweet.” But it sure as heck matters when it comes to marketing!!! Picking your name is so important, spend some time on it and make sure you get it right. As the profession booms, it’s harder and harder to find something unique […]