The UK VA Survey 2026 is now open for submissions
Your industry. Your data. Your voice.
Every year, the UK VA Survey builds the most comprehensive and trusted picture of the virtual assistant industry in the United Kingdom and it only exists because virtual assistants like you take part.
This is not just a survey.
It is the data that shapes how our entire industry is understood, valued, and positioned
Why your participation matters more than you think
The UK virtual assistant industry has no official government statistics or classification, which means this survey is one of the only reliable sources of data we have.
But…
We need over ten percent of the industry to take part for the results to be statistically valid.
Without that level of participation, the data becomes less reliable, and the industry loses one of its most powerful tools.
Every single response genuinely makes a difference.
Why the UK VA Survey is so important?
For Virtual Assistants
This survey gives you the knowledge and confidence to run your business strategically, not based on guesswork.
It helps you:
- Benchmark your rates and pricing against real United Kingdom data.
- Understand what services are actually in demand.
- See how other virtual assistants structure and grow their businesses.
- Identify opportunities to scale, specialise or pivot.
- Helps you to make informed decisions backed by real industry insight.
- Guides you with your marketing strategy.
- Quite simply, it helps you build a more profitable and sustainable business.
For the wider business community
The survey helps businesses, organisations and decision makers
makers understand how the industry works.
It helps them to understand:
- The true value of virtual assistants.
- How virtual assistants support United Kingdom businesses
- What services are available and evolving
- How the industry is growing and becoming more professional
- It strengthens the credibility of the virtual assistant industry as a whole.
- What to expect when they work with a Virtual Assistant.
- It helps suppliers to the industry understand what virtual assistants are looking for in their tools and resources.
For the media, industry bodies and policy makers
The UK VA Survey is widely recognised as the official source of data on United Kingdom virtual assistants and is used by organisations such as HMRC, the Federation of Small Businesses and others.
This means your input helps:
- Represent the virtual assistant industry accurately in the media.
- Influence how the industry is perceived nationally.
- Support conversations around self-employment and small business.
What insights will this year’s survey reveal
By taking part, you are helping create a powerful dataset covering:
Rates and pricing trends across the United Kingdom
Services currently in demand and how client needs are shifting
Business models and structures, including solo and team based operations
Growth, revenue and scaling insights from successful virtual assistants
Demographic and geographic breakdowns across the sector
Industry trends and forecasts for the future
This is the data that virtual assistants use to make smarter decisions, increase income, and stay competitive.
We know it takes time
We completely understand that filling in the survey takes time.
However, the results are only as accurate as the data we receive
The stronger the data, the more valuable the insights, and those insights benefit you directly.
Think of it as a small investment of time that contributes to:
- Better pricing decisions
- Stronger positioning
- A more recognised and respected industry
A genuine thank you
We are incredibly grateful to every single virtual assistant who takes part.
This survey would not exist without your generosity, honesty, and time.
As a thank you:
Everyone who completes the survey will receive a free copy of the full report when it is published in September.
The survey will remain open for submissions until 30th June.