EmmaB in our office is rather famous for her “Have a cuppa on us” campaign. She rather brilliantly realised that our clients’ most precious asset is their time and when we were asking them for more info or to fill in a form, it was quite annoying and got forgotten. So she sent them a little note with the form she needed filled in and… a tea bag. “Have a cuppa on us, sit down, relax and tell us about your admin fantasies.” The clients LOVED it. And the response we got was phenomenal – a great marketing success.
So, what we’re looking for is what worked for you, as a virtual assistant.
- Do you have a letter wording that you’d be happy to share?
- A cute postcard?
- Do you hand write all the addresses?
- Did you send clients something quirky?
Post in our Comments section below and we’ll award the best one with a special prize of your choice of one of our “Recommended Reading For Virtual Assistants” books!
Deadline: 1st March 2016