A very simple illustration of the number of users on each of the social media platforms… the interesting thing is, when you speak to people about where they get their business from, it doesn’t always match up…
For myself, we get more business out of LinkedIn and Twitter than Facebook. In general social brands do well on Facebook (so bars, restaurants, beauty therapy, cakes etc) and business-2-business brands do better on the other platforms.
Are you bucking the trend? Did you get loads of business by adding video to your site?