Written by Brad Burton, founder of the 4N networking events, this one is an amusing romp through his desire to work for himself and the magnetic draw of TV’s Countdown to freelancers everywhere!
I am the world’s worst procrastinator, so this suited me down to the ground. Inevitably it spent three weeks sitting on my bedside table and I guess this is a common problem for the target market of this book…
However, I really enjoyed it once I got into it. More of a personal story than a business guidebook but strongly illustrates why YOU are responsible for your own success and is very funny and enjoyable read.
As you might expect from the founder of a networking organisation, it has some top tips on why networking works for small businesses and how to sell through the room, not to the room. I’d highly recommend it to anyone who is nervous about attending a networking event, or who wants to get more out of their networking time.
If you saw Brad at the National Virtual Assistant Conference in June 2010, you’ll know what we’re talking about when we say Brad is infectious in his enthusiasm!