Question: What is the one element of your business which ensures you will fail if it is not correct?
Answer: Pricing
This was inspired by a topic on the main forum regarding call answering, which had me, erm… a little “strident”! And this one from newbie VA Anne Marie Hendry. Pricing, and in particular positioning of pricing, is one of my main bug bears about and it makes me cry in frustration when I see one advertising themselves as “Cheap virtual assistant available for hire”.
But it’s clearly one of the most contentious VA issues surrounded in secrecy and myths. So I’m throwing the question out there – how do you price yourself?
- Discuss your own pricing strategy
- Are your prices on your website?
- How do you deal with client objections when they say “I can get an offshore VA to do it for half the price”?